分辨新舊遊戲
字幕
- For example, let’s look at two solutions to one of the many problems we face today —
the scourge of plastic packaging that everyone knows is a disaster for the planet, especially the oceans.
舉例來說，我們來看兩個解決塑膠問題的不同方法。大家都知道塑膠包裝把地球污染得多慘，尤其是海洋最受影響。12
- And here are two groups of people with very different ideas for solutions to the plastics problem.
有兩個群體各自發起不同的解決方案以因應塑膠問題。
- These guys decide enough is enough and they start by launching a citizen campaign to “ban the plastic bag” in their community.
這邊認為塑膠製品實在太氾濫了，因此發起公民運動要求「禁用塑膠袋」。13
- These guys have a different solution. They start a business that gives people gift cards to buy stuff
if they recycle their plastic waste.
這邊的作法則不同，他們發起一個活動，發購物卡給回收塑膠垃圾的人。14
- Both of these are happening right now, but only one of them changes the game.
這兩種方法都有人用，但只有一種能改變遊戲。
- The gift cards solution does keep some plastic out of landfills and incinerators.
購物卡的確讓部分塑膠免於遭到掩埋或焚化15
- But it creates more plastic by encouraging people to buy more stuff. Even worse,it teaches that MORE consumption is the
right reward for being a good citizen, making it even harder to think outside that old game box.
卻因為鼓勵大家買更多東西，
反而製造了更多塑膠垃圾，更糟的是，購物卡意味著盡公民義務的獎賞就是可以消費更多，讓大家越來越難跳脫舊遊戲的思維。
- The ban the bag solution is harder to achieve, but it’s a game-changer.
禁用塑膠袋的方案比較難成功，但有助於改變遊戲。
- Why? Well by volunteering their time, these citizens are declaring there’s something more important to them
than just earning and spending more.
為什麼呢？這些公民既然願意花時間當志工，就表示他們認為有比賺錢和花錢更重要的事。
- To win this campaign, these citizens are going to have to team up with forward thinking businesses
offering alternatives to throw away plastic packaging.
為了成功，他們必須和有遠見的企業合作，提倡淘汰塑膠包裝的替代方案。16
- They’re going to have to build power to fight back against the American Chemistry Council which lobbies for the companies
that make all that plastic junk.
他們必須增強實力，才能對抗美國化學協會，該協會可是那些塑膠垃圾製造業者的說客。17
- And they’re going to have to get out and talk to their neighbors and friends, inspiring yet more people to begin to question
the old game. This is exactly what’s happening in towns and cities – all across the world — and they’re winning!
他們還必須走出去遊說鄰居好友，鼓舞更多人去質疑當前的遊戲18，這正是全球各地都出現的公民行動，而且他們正一步步取得勝利。19
- But can banning a few million bags transform the goal of the game? By itself, no, but in combination with millions of others
working on game changing solutions they care about - Yes! Together, these solutions are beginning to turn the tide.
但是禁用幾百萬個塑膠袋
，就能改變遊戲目標嗎？光是這樣的確不夠，但如果加上其他無數有志之士努力打造的治本方案就做得到！滴水穿石，這些解決方案正慢慢扭轉局勢。
- As people build power to change the game, their citizen muscles grow. They work to ensure the local solutions they create,
get copied and scaled up. And when they see these solutions getting blocked by corporations with way too much influence,
they start teaming up with other solutionaries to fight for a real democracy by the people, for the people.
當人們為了改變遊戲而加強實力，他們的公民力量也會變強壯。他們努力讓自創的在地解決方案推廣出去，擴大規模，一旦看到這些方案，受到有權有勢的財團阻擋，
各個公民行動者便互相支援，爭取真正的民主：民治、民享。
- Gift cards will never do that. But thousands of citizen campaigns can.
購物卡永遠也做不到這個層次，但是無數公民運動可以。